Caledonian Chargers - Social Media Campaign

As Social Media manager for Esports team Caledonian Chargers, I planned, designed, scheduled, and wrote copy across brand social media channels. With a focus on Instagram and X.

Created graphics and social assets to promote events, stream highlights, team updates, and society announcements. Developing a brand-consistent campaign that helped strengthen the society's presence on campus and online.

Notable Achievements:
- Increased Instagram organic reach and content interactions by 100%.
- Achieved a 71.8% increase in profile visits on Instagram.
- Drove a 2.5% engagement rate on X.
- Organised and promoted a society fundraiser in support of Glasgow Children’s Hospital, raising over £5,000.